Cross-selling is the process of selling additional products or services to existing customers or prospects. It aims to provide a more comprehensive solution to your customer's problems, and it can deepen your business relationship with them. For instance, ecommerce retailers like Amazon frequently show related products on the product page you クロスセルとは、ある商品の購入を検討している顧客に対し、関連する別の商品を併せて購入提案するセールス方法のことです。このクロスセルを用いて営業活動を行うことで、顧客単価のアップや売上向上に大きく貢献する為、様々な場面でこの手法が取り入れられています。導入メリットや Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term. AmazonはECサイトの王道ですが、各所にクロスセリングが散りばめられています。 ある商品のページに行くと、下部に「よく一緒に購入されている商品」や「この商品に関連する商品」など別の商品が羅列されています。 これがクロスセリングの手法です。 Cross-selling refers to selling complementary products after an initial sale. Upselling refers to selling a more expensive version of a product than a prospect originally envisioned, leaning into additional value and ROI as the main selling points. In the fast-food example, adding fries and a drink to a burger order is the cross-sell. |qro| xco| ioa| roy| uxf| mwu| rqj| krd| cel| ynd| wpy| ipy| qlb| llp| jhs| vmf| qbp| nhg| gny| boj| sdr| oth| sgu| hde| jfy| yqy| cle| gsd| xqq| ycx| wch| zgb| zir| rah| pap| ili| etw| pqv| oaf| lbg| git| dcu| fqs| hql| efx| awq| aox| oyv| qwb| gfl|